Google AdWords for Plastic Surgeons

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5 Tips for Google Ads Success

By |2020-03-26T13:02:26-07:00February 5th, 2020|Google Ads|

**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been updated to reflect the new name, Google Ads. I've also added comments in italics below at the bottom of each item to reflect updates that have happened since 2017. Considering Google Ads? They just might be [...]

What’s New With Google AdWords: More Extensions!

By |2018-08-29T12:26:42-07:00September 2nd, 2018|Google Ads|

In late July, Google officially moved over to its new and improved AdWords interface. The interface had been available for months, being touted as "faster" than the previous interface. While I question the speed improvement, there are certainly several new features that the new interface offers. One of the notable updates was the overhaul of [...]

Best Places to Advertise Your Aesthetic Practice Online: Part I

By |2020-01-27T11:19:44-07:00June 29th, 2017|Facebook, Google Ads|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15-07:00November 9th, 2016|Google Ads|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]