Google AdWords for Plastic Surgeons

/Tag:Google AdWords for Plastic Surgeons

5 Tips for Google AdWords Success

By | February 5th, 2017|Google Adwords|

Considering Google AdWords? As my recent article pointed out, AdWords just might be a very solid investment for your aesthetic practice. Of course, blindly throwing money at PPC (pay per click) advertising without the right tactics will likely lead to money down the drain. Configuring a comprehensive Google AdWords campaign takes time and isn't easy [...]

Is AdWords Now Worth Investing In?

By | November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

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