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5 Tips for Google Ads Success

By |2020-03-26T13:02:26-07:00February 5th, 2020|Google Ads|

**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been updated to reflect the new name, Google Ads. I've also added comments in italics below at the bottom of each item to reflect updates that have happened since 2017. Considering Google Ads? They just might be [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56-07:00September 30th, 2018|Google Ads|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]

What’s New With Google AdWords: More Extensions!

By |2018-08-29T12:26:42-07:00September 2nd, 2018|Google Ads|

In late July, Google officially moved over to its new and improved AdWords interface. The interface had been available for months, being touted as "faster" than the previous interface. While I question the speed improvement, there are certainly several new features that the new interface offers. One of the notable updates was the overhaul of [...]

New Google AdWords Roadblocks and The Risk to Your Practice

By |2018-05-31T12:50:44-07:00May 20th, 2018|Google Ads, News|

Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from the sensitive nature of the procedures aesthetic practices offer (and Google's policy team). Testimonials, before & after photos, and expectations for any kind of result need to come with copious disclaimers. Your aesthetic practice needs [...]

Marketing on a Budget: How to Best Spend $10,000

By |2020-01-27T11:17:18-07:00September 10th, 2017|Facebook, Google Ads, Lead Generation|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

Best Places to Advertise Your Aesthetic Practice Online: Part I

By |2020-01-27T11:19:44-07:00June 29th, 2017|Facebook, Google Ads|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15-07:00November 9th, 2016|Google Ads|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

The New Advantage of Advertising: Data

By |2016-12-23T12:42:23-07:00November 8th, 2013|Google Ads, Google Analytics, SEO|

It seems like with each passing year fewer cosmetic practices are spending their marketing dollars on search engine advertising, such as Google AdWords. This is due to increasing costs-per-click and decreasing returns. While we've certainly noticed this trend, there is one huge advantage to investing in Google AdWords that is only gaining ground, and that's [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]

Medical Facebook Advertising

By |2016-12-23T12:42:30-07:00March 1st, 2011|Uncategorized|

Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren't familiar with Facebook advertising, it has grown exponentially over the past year. Also, given that it is much less competitive than Google Adwords, people who are using it are bidding less per click and typically paying less compared to Adwords. While [...]