google adwords

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Best Places to Advertise Your Aesthetic Practice Online: Part I

By | June 29th, 2017|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

5 Tips for Google AdWords Success

By | February 5th, 2017|Google Adwords|

Considering Google AdWords? As my recent article pointed out, AdWords just might be a very solid investment for your aesthetic practice. Of course, blindly throwing money at PPC (pay per click) advertising without the right tactics will likely lead to money down the drain. Configuring a comprehensive Google AdWords campaign takes time and isn't easy [...]

Is AdWords Now Worth Investing In?

By | November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

The New Advantage of Advertising: Data

By | November 8th, 2013|Google Adwords, Google Analytics, SEO|

It seems like with each passing year fewer cosmetic practices are spending their marketing dollars on search engine advertising, such as Google AdWords. This is due to increasing costs-per-click and decreasing returns. While we've certainly noticed this trend, there is one huge advantage to investing in Google AdWords that is only gaining ground, and that's [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By | January 31st, 2012|Google Adwords, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]

Medical Facebook Advertising

By | March 1st, 2011|Cosmetic Surgeon Marketing|

Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren't familiar with Facebook advertising, it has grown exponentially over the past year. Also, given that it is much less competitive than Google Adwords, people who are using it are bidding less per click and typically paying less compared to Adwords. While [...]

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