Google Analytics

/Tag:Google Analytics

How to Get Rid of Self Referral Traffic in Google Analytics

By | April 15th, 2016|Google Analytics|

Image from forbes.com I'd like to preface this article by pointing out that if you're not using Google Analytics right now to track your website traffic then you need to get on that immediately. Shockingly, nearly 50% of the practices that have partnered with Turbo over the past year did not have any Analytics installed prior [...]

Google Analytics Data That Can Be Misleading

By | June 10th, 2015|Google Analytics|

Most marketers rely heavily on analytics to evaluate how their website and marketing tactics are performing. At Turbo, we utilize Google Analytics because of how robust the software is. You can configure lead tracking as well as use the data to make marketing decisions. It's important to note, however, that Google Analytics isn't flawless. I [...]

Basic to Advanced Lead Tracking Tips

By | May 14th, 2015|Google Analytics, Lead Generation, Med Spa Marketing, Medical Marketing|

Generating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you've got your tactics in place you need to make sure you're properly tracking all your leads. This is essential for understanding ROI. Here are a few tips to ensure that [...]

How to Get Rid Of Weird Referral Sources in Google Analytics

By | April 15th, 2015|Google Analytics|

Chances are if you've been regularly checking your medical or aesthetic practice's Google Analytics that you've come across some strange referral sources. You might see Facebook, Twitter, Real Self, or possibly another directory you're listed on. However, you may see sources such as: semalt.com social-buttons.com buttons-for-website.com What are these referral sources? Semalt claims they are [...]

Using Google Analytics to Make Marketing Decisions

By | September 19th, 2014|Google Analytics, Medical Marketing|

Google Analytics is a great tool. You can track traffic by the source and even track conversions down to the keyword. However, most people use this information to simply monitor progress. To get the most out of Google Analytics you’ll want to be able to digest the information given and use it to make marketing [...]

3 Google Analytics Tools Every Practice Should Be Using

By | May 28th, 2014|Google Analytics|

If you've been following this blog you'll know that I put a huge emphasis on analytics and data, specifically Google Analytics. In this article I'd like to discuss three tools that your practice should be using within Google Analytics. I've mentioned the first two tips in past articles. They focus on tracking web conversions (leads) [...]

Google Webmaster Tools vs Google Analytics

By | January 10th, 2014|Google Analytics, Med Spa Marketing|

If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides [...]

New Google Analytics Feature: Attribution

By | July 24th, 2013|Google Analytics|

If you like conversion tracking within Google Analytics you'll love the Attribution Modeling feature they've recently introduced. You'll notice a new link under the Conversion section in your Analytics sidebar. Click on 'Attribution' and then 'Model Comparison Tool' to see this new feature. At first glance, it looks like a custom report you may have set up [...]

What is Google Referral Traffic?

By | December 6th, 2012|Google Analytics|

If you use Google Analytics, you should keep an eye on where your web traffic is coming from.  If you click on Traffic, and then under Sources you select All Traffic, you'll notice a clean breakdown of where all your website traffic is coming from. Most of it is traffic sources are self-explanatory, such as direct,  bing/organic, google/cpc, or [...]

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