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How to Properly Configure and Optimize Your Website Tracking

By |2020-07-08T08:27:31-07:00July 9th, 2020|Call Tracking, Google Analytics|

"If you can't measure it, you can't improve it." Those are the famous words from Peter Drucker, one of the leading consultants, teachers, and authors that shaped how modern business functions in the twentieth century. You can learn more about Drucker here. Why Tracking Matters... Simply put, if you cannot track your marketing and advertising [...]

4 Misleading Google Analytics Stats to Watch Out For

By |2020-02-07T07:14:58-07:00January 14th, 2020|Google Analytics|

Google Analytics is a vital tool for evaluating your website's performance and tracking KPIs (key performance indicators). Like almost any tool, however, it has its limitations. In this article, I'd like to dive into misleading data that often confuses users. When I say "misleading" I mean that stats or numbers shown may give you [...]

Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using

By |2019-12-19T10:09:28-07:00December 2nd, 2019|Technology|

As a marketing agency, we use a ton of technology to get work done. This inevitably leads to software "bloat," meaning we're overpaying for some technology that we're not fully utilizing or we're paying for two solutions when one will suffice. This same problem exists with aesthetic practices, whether you're a med spa, dermatologist, or [...]

Direct Traffic in Google Analytics: None vs. Not Set

By |2019-03-14T13:50:47-07:00March 3rd, 2019|Google Analytics|

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

How to Increase Direct Traffic to Your Website

By |2020-01-27T11:12:51-07:00March 10th, 2018|Google Analytics|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

By |2020-01-27T11:28:41-07:00November 25th, 2017|Google Analytics, Local SEO, SEO|

If you're like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities.  One challenge we've run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other [...]

How to Interpret Google Analytics Data to Improve Engagement and Conversions

By |2017-11-21T14:47:53-07:00November 9th, 2017|Blogging, Google Analytics|

Google Analytics is an absolutely vital tool in tracking your website's progress each month. You can use the software to track website traffic, evaluate sources of traffic, user engagement, leads, and much more. But it's much more than just a solution for tracking. The data that you interpret from Google Analytics can also be used [...]

Clarifying Odd Google Analytics Sources

By |2017-11-06T12:27:37-07:00July 21st, 2017|Google Analytics|

Google Analytics is a great tool for tracking your website's traffic and performance, and the best place to start your evaluation is the Source/Medium information under the Acquisition tab. This report tells you the exact place that your website traffic originated from. While many sources are obvious, such as "(direct) / (none)" or "google / [...]

How to Get Rid of Self Referral Traffic in Google Analytics

By |2016-12-23T12:42:18-07:00April 15th, 2016|Google Analytics|

Image from forbes.com I'd like to preface this article by pointing out that if you're not using Google Analytics right now to track your website traffic then you need to get on that immediately. Shockingly, nearly 50% of the practices that have partnered with Turbo over the past year did not have any Analytics installed prior [...]

Google Analytics Data That Can Be Misleading

By |2016-12-23T12:42:19-07:00June 10th, 2015|Google Analytics|

Most marketers rely heavily on analytics to evaluate how their website and marketing tactics are performing. At Turbo, we utilize Google Analytics because of how robust the software is. You can configure lead tracking as well as use the data to make marketing decisions. It's important to note, however, that Google Analytics isn't flawless. I [...]

Basic to Advanced Lead Tracking Tips

By |2016-12-23T12:42:20-07:00May 14th, 2015|Google Analytics, Lead Generation|

Generating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you've got your tactics in place you need to make sure you're properly tracking all your leads. This is essential for understanding ROI. Here are a few tips to ensure that [...]

How to Get Rid Of Weird Referral Sources in Google Analytics

By |2018-07-31T05:19:54-07:00April 15th, 2015|Google Analytics|

Chances are if you've been regularly checking your medical or aesthetic practice's Google Analytics that you've come across some strange referral sources. You might see Facebook, Twitter, Real Self, or possibly another directory you're listed on. However, you may see sources such as: semalt.com social-buttons.com buttons-for-website.com What are these referral sources? Semalt claims they are [...]