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How to Get Rid Of Weird Referral Sources in Google Analytics

By |2018-07-31T05:19:54-07:00April 15th, 2015|Google Analytics|

Chances are if you've been regularly checking your medical or aesthetic practice's Google Analytics that you've come across some strange referral sources. You might see Facebook, Twitter, Real Self, or possibly another directory you're listed on. However, you may see sources such as: semalt.com social-buttons.com buttons-for-website.com What are these referral sources? Semalt claims they are [...]

Using Google Analytics to Make Marketing Decisions

By |2016-12-23T12:42:21-07:00September 19th, 2014|Google Analytics|

Google Analytics is a great tool. You can track traffic by the source and even track conversions down to the keyword. However, most people use this information to simply monitor progress. To get the most out of Google Analytics you’ll want to be able to digest the information given and use it to make marketing [...]

3 Google Analytics Tools Every Practice Should Be Using

By |2016-12-23T12:42:22-07:00May 28th, 2014|Google Analytics|

If you've been following this blog you'll know that I put a huge emphasis on analytics and data, specifically Google Analytics. In this article I'd like to discuss three tools that your practice should be using within Google Analytics. I've mentioned the first two tips in past articles. They focus on tracking web conversions (leads) [...]

Google Webmaster Tools vs Google Analytics

By |2016-12-23T12:42:23-07:00January 10th, 2014|Google Analytics|

If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides [...]

New Google Analytics Feature: Attribution

By |2016-12-23T12:42:23-07:00July 24th, 2013|Google Analytics|

If you like conversion tracking within Google Analytics you'll love the Attribution Modeling feature they've recently introduced. You'll notice a new link under the Conversion section in your Analytics sidebar. Click on 'Attribution' and then 'Model Comparison Tool' to see this new feature. At first glance, it looks like a custom report you may have set up [...]

5 Keys to a Successful Website in 2013

By |2016-12-23T12:42:24-07:00January 23rd, 2013|Web Development|

It's now 2013 and long gone are the days when you could simply "throw up" a web page with a few before and after photos. Your website now needs to help to improve your visibility and credibility, as well as generate leads. It doesn't matter if you're running a plastic surgery center, med spa, cosmetic dentistry [...]

What is Google Referral Traffic?

By |2016-12-23T12:42:25-07:00December 6th, 2012|Google Analytics|

If you use Google Analytics, you should keep an eye on where your web traffic is coming from.  If you click on Traffic, and then under Sources you select All Traffic, you'll notice a clean breakdown of where all your website traffic is coming from. Most of it is traffic sources are self-explanatory, such as direct,  bing/organic, google/cpc, or [...]

Conversion Tracking: The Key to Assessing Your Marketing

By |2016-12-23T12:42:27-07:00February 14th, 2012|Google Analytics|

If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]

New Google Analytics Features

By |2016-12-23T12:42:28-07:00November 22nd, 2011|Google Analytics|

Recently Google introduced a new version of Google Analytics. Right now, if you use Google Anlytics, you'll have the option to switch between the new and the old versions. While the layout of the new version may take some getting used to, there are many new features. Here are just a few... Real-Time Reporting With [...]