Google Analytics

/Tag: Google Analytics

Google Webmaster Tools vs Google Analytics

By |2016-12-23T12:42:23-07:00January 10th, 2014|Google Analytics, Med Spa Marketing|

If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides [...]

New Google Analytics Feature: Attribution

By |2016-12-23T12:42:23-07:00July 24th, 2013|Google Analytics|

If you like conversion tracking within Google Analytics you'll love the Attribution Modeling feature they've recently introduced. You'll notice a new link under the Conversion section in your Analytics sidebar. Click on 'Attribution' and then 'Model Comparison Tool' to see this new feature. At first glance, it looks like a custom report you may have set up [...]

What is Google Referral Traffic?

By |2016-12-23T12:42:25-07:00December 6th, 2012|Google Analytics|

If you use Google Analytics, you should keep an eye on where your web traffic is coming from.  If you click on Traffic, and then under Sources you select All Traffic, you'll notice a clean breakdown of where all your website traffic is coming from. Most of it is traffic sources are self-explanatory, such as direct,  bing/organic, google/cpc, or [...]

Conversion Tracking: The Key to Assessing Your Marketing

By |2016-12-23T12:42:27-07:00February 14th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Google Analytics, Medical Marketing|

If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]

New Google Analytics Features

By |2016-12-23T12:42:28-07:00November 22nd, 2011|Google Analytics|

Recently Google introduced a new version of Google Analytics. Right now, if you use Google Anlytics, you'll have the option to switch between the new and the old versions. While the layout of the new version may take some getting used to, there are many new features. Here are just a few... Real-Time Reporting With [...]

Google Accounts Every Practice Needs

By |2016-12-23T12:42:28-07:00November 17th, 2011|Google Analytics, Medical Marketing, SEO|

In case you're not already aware, Google plays a vital role in your practice's ability to generate traffic to your website. Most people understand the value of being ranked highly on search engines, particularly Google, since the majority of web users search with Google. However, there's more to Google than just a search engine. Here [...]

Medical Marketing Strategy (Part I)

By |2016-12-23T12:42:30-07:00April 5th, 2011|Medical Marketing|

Chances are if you've had a medical practice for over a year then you've gotten some residual business, or repeat clients. It is also likely that you have some clients who tell their friends and family, which is great. This kind of word-of-mouth marketing can really help a practice grow, but in a down economy [...]