Google Webmaster Tools

/Tag: Google Webmaster Tools

The 411 on Mobile-First Indexing

By |2018-09-28T09:20:20+00:00September 20th, 2018|Mobile, News|

Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair, [...]

Chrome Will Start Showing Security Warnings for Http Websites

By |2017-08-18T13:49:39+00:00August 21st, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

Have you upgraded your website to https yet? If you're unfamiliar with what that means, look in your browser. Notice the website address and the lock icon to the left of it. In the Chrome browser, you'll see a green lock with the word "Secure" next to it. Https in front of your website doesn't [...]

Building Links Through Guest Blogging? Tread Lightly

By |2017-06-02T07:53:31+00:00June 2nd, 2017|Blogging, Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

In a recent article I wrote - the focus was on backlinks - and how user engagement on your website is becoming more important for SEO than backlinks. Coincidentally, shortly after I published that blog Google announced a warning for webmasters about building backlinks through guest blogs. You can view the entire Google message here. If you're not familiar [...]

Penalty Coming for Non-Mobile Responsive Websites

By |2016-12-23T12:42:20+00:00March 24th, 2015|Google Analytics, Med Spa Marketing, Medical Marketing, Mobile, News, SEO|

If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA [...]

Google Webmaster Tools vs Google Analytics

By |2016-12-23T12:42:23+00:00January 10th, 2014|Google Analytics, Med Spa Marketing|

If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides [...]

Google Accounts Every Practice Needs

By |2016-12-23T12:42:28+00:00November 17th, 2011|Google Analytics, Medical Marketing, SEO|

In case you're not already aware, Google plays a vital role in your practice's ability to generate traffic to your website. Most people understand the value of being ranked highly on search engines, particularly Google, since the majority of web users search with Google. However, there's more to Google than just a search engine. Here [...]

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