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How Net Neutrality Affects Your Practice’s Digital Marketing

By |2017-12-22T06:26:31-07:00December 22nd, 2017|News|

On Thursday, December 14th, the FCC's three Republican commissioners voted to repeal and replace the 2015 Open Internet Order issued by Barack Obama to provide "net neutrality." This neutrality meant that Internet Service Providers (ISPs), such as Verizon, Comcast, and AT&T, could not slow down or block users from accessing any applications or websites. Net neutrality [...]

What You Need to Know About Google’s Longer Snippets

By |2020-01-27T11:16:50-07:00December 18th, 2017|News, SEO, Technical SEO|

Back in late November, Google updated its search results to show longer snippets in search results. In this article, I'll dive into exactly what that means and how it affects your practice's SEO. Before we get into details about the latest update, it's worth pointing out that the snippets I'm referring to are directly tied [...]

Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15-07:00November 9th, 2016|Google Ads|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

Penalty Coming for Non-Mobile Responsive Websites

By |2016-12-23T12:42:20-07:00March 24th, 2015|Google Analytics, Mobile, News, SEO|

If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA [...]

What to Do When You Have Multiple Google+ Business Pages

By |2016-12-23T12:42:20-07:00March 4th, 2015|Social Networking|

Google+ may have failed to live up to its aspirations of challenging Facebook, but that doesn’t mean that the social network doesn’t have value. The social footprint you leave behind is valuable, as is the engagement you get from posting. But what do you do if you have multiple Google+ accounts? The first thing you [...]

More Reviews = Better Rankings

By |2016-12-23T12:42:20-07:00January 22nd, 2015|Practice Reputation, SEO|

Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we've been pushing the need to grow your online reputation. So why is this news? On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad, [...]

Google Continues to Dominate Search, but Losing Ground…

By |2016-12-23T12:42:20-07:00January 16th, 2015|News|

It comes as no surprise to hear that Google is still king when it comes to online search. According to the consulting firm Define Media Group, Google accounted for 93% of online and mobile web search traffic worldwide between January and December of 2014. In the US market, however, Google saw significant dips in its market [...]

How Can My Practice Generate More Reviews?

By |2016-12-23T12:42:21-07:00November 26th, 2014|Medical Reviews|

A common question that I hear from medical and cosmetic practices is: "how do I get more positive online reviews?" With the negativity surrounding some review sites (Yelp), there seems to be a fear of negative reviews that keeps many practices from asking for them. The first thing you should realize as a medical or cosmetic practice, and as a [...]

Authorship Photos Removed From Search Results

By |2016-12-23T12:42:22-07:00July 15th, 2014|News, SEO|

If you've noticed that your photo has disappeared from the search results recently you're not alone. As of June 29, 2014, Google eliminated all Authorship photos from its search results. For those of you unaware of Google Authorship, it was launched in 2011 as a way to highlight contributors (authors) in search results. In order [...]

Is Google Deleting Your Personal Search Record?

By |2016-12-23T12:42:22-07:00June 11th, 2014|News|

In a landmark decision, the highest court in the European Union ruled that Google must remove links to personal information from search results. The ruling allows users to request which links they'd like Google to remove and Google must honor these requests, unless there are "particular reasons" not to, the European Court of Justice in [...]

Failure to Launch: Google+

By |2016-12-23T12:42:22-07:00May 9th, 2014|News|

What happened with all the Google+ hype? Weren't they supposed to challenge Facebook for social network supremacy?! Well, just recently the head of Google+, Vic Gundotra, stepped down. Back in 2011, at the launch of Google+, Gundotra said: "The subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In [...]