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Is AdWords Now Worth Investing In?

By | November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

Penalty Coming for Non-Mobile Responsive Websites

By | March 24th, 2015|Google Analytics, Med Spa Marketing, Medical Marketing, Mobile, News, SEO|

If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA [...]

What to Do When You Have Multiple Google+ Business Pages

By | March 4th, 2015|Med Spa Marketing, Medical Marketing, Social Networking|

Google+ may have failed to live up to its aspirations of challenging Facebook, but that doesn’t mean that the social network doesn’t have value. The social footprint you leave behind is valuable, as is the engagement you get from posting. But what do you do if you have multiple Google+ accounts? The first thing you [...]

More Reviews = Better Rankings

By | January 22nd, 2015|Med Spa Marketing, Medical Marketing, Practice Reputation, SEO|

Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we've been pushing the need to grow your online reputation. So why is this news? On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad, [...]

Google Continues to Dominate Search, but Losing Ground…

By | January 16th, 2015|News|

It comes as no surprise to hear that Google is still king when it comes to online search. According to the consulting firm Define Media Group, Google accounted for 93% of online and mobile web search traffic worldwide between January and December of 2014. In the US market, however, Google saw significant dips in its market [...]

How Can My Practice Generate More Reviews?

By | November 26th, 2014|Medical Reviews|

A common question that I hear from medical and cosmetic practices is: "how do I get more positive online reviews?" With the negativity surrounding some review sites (Yelp), there seems to be a fear of negative reviews that keeps many practices from asking for them. The first thing you should realize as a medical or cosmetic practice, and as a [...]

Authorship Photos Removed From Search Results

By | July 15th, 2014|News, SEO|

If you've noticed that your photo has disappeared from the search results recently you're not alone. As of June 29, 2014, Google eliminated all Authorship photos from its search results. For those of you unaware of Google Authorship, it was launched in 2011 as a way to highlight contributors (authors) in search results. In order [...]

Is Google Deleting Your Personal Search Record?

By | June 11th, 2014|News|

In a landmark decision, the highest court in the European Union ruled that Google must remove links to personal information from search results. The ruling allows users to request which links they'd like Google to remove and Google must honor these requests, unless there are "particular reasons" not to, the European Court of Justice in [...]

Failure to Launch: Google+

By | May 9th, 2014|News|

What happened with all the Google+ hype? Weren't they supposed to challenge Facebook for social network supremacy?! Well, just recently the head of Google+, Vic Gundotra, stepped down. Back in 2011, at the launch of Google+, Gundotra said: "The subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In [...]

7 Keys to Online Marketing Success in 2014

By | October 25th, 2013|Med Spa Marketing, Medical Marketing|

December is a great time to start planning out your online marketing strategy for 2014. Over the past year or two Google has evolved quite a bit, focusing on improving the user experience by weeding out low quality links and websites. Review sites and social media interaction are more important that ever, as they facilitate [...]

The Google Hummingbird Update: What to Know

By | October 18th, 2013|SEO|

The Google Hummingbird update was announced back in late September, on the fifteenth anniversary of Google. As opposed to past notable updates (PANDA and Penguin) that were algorithm adjustments, this was a complete overhaul to the algorithm. Furthermore, Google chose to focus on what they're improving upon, as opposed to what they're penalizing. Google mentioned [...]

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