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Limitations for Doctors Using Social Media

By |2016-12-23T12:42:26-07:00June 21st, 2012|Uncategorized|

As a social media marketing agency for medical doctors and practices, we absolutely encourage the use of social media. Being active on Facebook, Twitter, YouTube, and your blog will only help build your reputation and visibility online. However, you need to be wary of how you interact with patients online. We've talked about how Groupon, and [...]

HIPAA Laws & Medical Marketing

By |2016-12-23T12:42:27-07:00February 9th, 2012|Uncategorized|

One concern that doctors often express to me is whether or not their marketing is interfering with HIPAA laws. To answer that question one really needs to understand what HIPAA stands for and what it means for current medical practices. In 1996, then-President Bill Clinton signed into law the Health Insurance Portability and Accountability Act [...]