internal marketing

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How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2020-01-27T11:10:33-07:00January 28th, 2019|Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

Is It Possible to Handle ALL Digital Marketing In House?

By |2017-04-21T06:32:14-07:00April 21st, 2017|Internal Marketing|

The short answer is yes, but the expertise you'd need to be able to maximize your efficiency with all the relevant digital marketing tactics would make it financially impractical. Let's start by evaluating all the necessary tactics for a comprehensive digital marketing strategy: Monthly, or weekly, blogging Backlinking, content syndication, press releases & more Advertising management [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By |2017-01-21T09:57:22-07:00January 20th, 2017|Internal Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

In-House Strategies & Promotions to Boost Revenue

By |2016-12-23T12:42:23-07:00January 31st, 2014|Internal Marketing|

I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases, videos, SEO, and advertising  all help to achieve this goal. Internal marketing, such as social media and email marketing, are crucial for patient engagement and retention. But how do you get people excited and interested? [...]

Patient Retention & Reactivation

By |2016-12-23T12:42:26-07:00September 7th, 2012|Internal Marketing|

This is a term we've been using a lot lately at Turbo. That's because we have a new system in place known as PR&R, for short. The name is fitting because it combines two fitting acronyms PR and R&R. This is because the system not only serves as a PR, or marketing, tool, but it's [...]

Marketing Within Your Practice

By |2016-12-23T12:42:30-07:00April 14th, 2011|Internal Marketing|

As a  marketing agency for medical firms Turbo constantly stresses the importance of social media, search engine optimization, having a well-structured website and a good marketing strategy. However, some of the best marketing that you can do is within your practice, literally. Some people call this type of marketing internal marketing. I think this is [...]