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Is Blogging Really Effective? How to Track Blogging KPIs

By |2020-02-07T07:15:07-07:00January 30th, 2020|Blogging, SEO|

Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn't dead, it's alive and well. Blogging can help improve SEO, establish credibility, and generate leads! Your aesthetic practice's marketing funnel for blogs is [...]

The New Advantage of Advertising: Data

By |2016-12-23T12:42:23-07:00November 8th, 2013|Google Ads, Google Analytics, SEO|

It seems like with each passing year fewer cosmetic practices are spending their marketing dollars on search engine advertising, such as Google AdWords. This is due to increasing costs-per-click and decreasing returns. While we've certainly noticed this trend, there is one huge advantage to investing in Google AdWords that is only gaining ground, and that's [...]