/Tag: marketing

4 Things Aesthetic Practice Owners Should Do Monthly

By |2016-12-23T12:42:20-07:00May 9th, 2015|Med Spa Marketing, Medical Marketing|

Creating and implementing a comprehensive digital marketing plan is time-consuming. That's why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all [...]

HIPAA Laws & Medical Marketing

By |2016-12-23T12:42:27-07:00February 9th, 2012|Cosmetic Surgeon Marketing, Medical Marketing|

One concern that doctors often express to me is whether or not their marketing is interfering with HIPAA laws. To answer that question one really needs to understand what HIPAA stands for and what it means for current medical practices. In 1996, then-President Bill Clinton signed into law the Health Insurance Portability and Accountability Act [...]

How to Determine a Marketing Budget for Your Medical Practice?

By |2016-12-23T12:42:29-07:00May 12th, 2011|Cosmetic Surgeon Marketing|

Whether you’re starting a new medical practice, expanding on your current practice, or simply looking to bring in more new patients, at some point you’ll need to figure out a marketing budget. Every practice needs to have a marketing budget. It doesn’t matter how successful your word-of-mouth marketing has been, you need to invest in [...]

Medical Marketing Strategy (Part I)

By |2016-12-23T12:42:30-07:00April 5th, 2011|Medical Marketing|

Chances are if you've had a medical practice for over a year then you've gotten some residual business, or repeat clients. It is also likely that you have some clients who tell their friends and family, which is great. This kind of word-of-mouth marketing can really help a practice grow, but in a down economy [...]

Cosmetic Surgeon Marketing Secrets that Plastic Surgeon Marketing Agencies Wont Tell You

By |2010-10-07T17:22:24-07:00October 7th, 2010|Cosmetic Surgeon Marketing|

When it comes to marketing for cosmetic surgeons, every company has their own pitch to tell you why their solution is the best, and why you should start with them. I’ll be frank with you, right now, just as always, the best plastic surgeon marketing technique is… REFERRALS! Ok, so that may be obvious, but [...]