marketing

/Tag: marketing

4 Things Aesthetic Practice Owners Should Do Monthly

By |2016-12-23T12:42:20-07:00May 9th, 2015|Uncategorized|

Creating and implementing a comprehensive digital marketing plan is time-consuming. That's why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all [...]

HIPAA Laws & Medical Marketing

By |2016-12-23T12:42:27-07:00February 9th, 2012|Uncategorized|

One concern that doctors often express to me is whether or not their marketing is interfering with HIPAA laws. To answer that question one really needs to understand what HIPAA stands for and what it means for current medical practices. In 1996, then-President Bill Clinton signed into law the Health Insurance Portability and Accountability Act [...]

Medical Marketing Strategy (Part I)

By |2016-12-23T12:42:30-07:00April 5th, 2011|Uncategorized|

Chances are if you've had a medical practice for over a year then you've gotten some residual business, or repeat clients. It is also likely that you have some clients who tell their friends and family, which is great. This kind of word-of-mouth marketing can really help a practice grow, but in a down economy [...]