Med Spa Marketing

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How Much Money Should I Invest in Marketing?

By |2016-12-23T12:42:22-07:00April 16th, 2014|Uncategorized|

As a business owner you have a lot to manage, not the least of which is the finances. No one looks forward to running payroll and paying taxes, which is why these tasks are often outsourced. But what about marketing? Unlike most other aspects of your finances, which are costs, marketing is an investment that [...]

Upcoming Event: Foundation for Facial Aesthetic Surgery Symposium in Atlanta

By |2016-12-23T12:42:22-07:00March 5th, 2014|Medical Speaker, News|

The Foundation for Facial Aesthetics (FFAS) is hosting the 22nd annual Multi-Specialty Symposium in Atlanta, GA April 9-13, 2014. Turbo Medical Marketing is proud to be represented at the event. Matt Arndt, the President and CEO of Turbo Medical Marketing, and author of Building Your Aesthetic Practice Through Social Media, will be speaking at the [...]

In-House Strategies & Promotions to Boost Revenue

By |2016-12-23T12:42:23-07:00January 31st, 2014|Internal Marketing|

I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases, videos, SEO, and advertising  all help to achieve this goal. Internal marketing, such as social media and email marketing, are crucial for patient engagement and retention. But how do you get people excited and interested? [...]

Supercharge Your Facebook Advertising With These Solutions

By |2016-12-23T12:42:23-07:00January 17th, 2014|Facebook|

In the past, Facebook's advertising allowed you to target your audience by geography, gender, age, "likes" and other characteristics that users specified on their personal pages. This type of advertising still exists on Facebook; however, there are far more effective ways for your practice to reach new patients. Instead of targeting to all women between [...]

Google Webmaster Tools vs Google Analytics

By |2016-12-23T12:42:23-07:00January 10th, 2014|Google Analytics|

If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides [...]

How to Get the Most Out of Your Email Marketing in 2014

By |2016-12-23T12:42:23-07:00December 20th, 2013|Email Marketing|

I'd like to follow up the New Year theme with some more tips for 2014. In this article I'll highlight a few tips for running successful email campaigns next year. With email addresses aging, inevitably we're seeing our inbox's full of more spam. Luckily, services like gmail can filter out promotions, social updates and more. [...]

Websites Every Plastic Surgeon Should Be Active On

By |2016-12-23T12:42:23-07:00December 6th, 2013|Social Networking|

Marketing a plastic surgery center, medical spa or any cosmetic practice takes work. In fact, most practices outsource various elements of their digital or online marketing. Whether it's search engine optimization, online advertising, or social media marketing, it's easier to leave it to the experts. However, there are certain things that you shouldn't outsource. It's [...]

5 Big Marketing Mistakes Cosmetic Practices Make

By |2016-12-23T12:42:23-07:00November 18th, 2013|Uncategorized|

When it comes to marketing, everyone makes mistakes. Part of growing any business involves trial and error. This is no different for medical spas and other cosmetic practices. However, the following marketing mistakes should be universally avoided at all costs. 1) Too many or too frequent discounts: You never want to brand your practice as [...]

The Lifestyle Lift: A Lesson in Marketing

By |2016-12-23T12:42:24-07:00June 28th, 2013|News|

USA Today recently published an article about the hot water that Lifestyle Lift is in for "deceptive advertising." This eventually ended in a settlement where the cosmetic surgery company agreed with the Florida Attorney General to change specific marketing practices, follow the FTC guidelines on testimonials, and to stop calling their facelift a "revolutionary procedure." [...]

Med Spas Facing Tighter Regulations

By |2016-12-23T12:42:24-07:00June 7th, 2013|News|

Medical spas are more popular than ever, with about 1,750 across the US today compared to 471 in 2003 (according to the International Spa Association). With the rise in the number of med spas has come the rise in complaints, injuries, and even death. This has lead many states to re-think their regulations on med [...]