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Why SEO Should Never Be Your Sole Marketing Lead Gen Tactic

By |2020-06-24T10:42:09-07:00June 22nd, 2020|SEO|

At Turbo, we're big on SEO (search engine optimization). If we weren't then we wouldn't be so active with our blogging to help with our own SEO, just like we do for our clients. Your Practice Needs Multiple Marketing Tactics to Feed Lead Gen Funnel However, you never want to solely rely [...]

SEO Tips to Start 2017

By |2017-01-09T13:16:01-07:00January 11th, 2017|SEO|

I ended  2016 with some digital marketing predictions for 2017 that aesthetic practices should keep in mind as they formulate their strategies and tactics for this year. Several of these predictions referenced SEO, so I figured now would be a good time to follow up with some more details on boosting your practice's organic visibility this [...]

Google’s New Penguin Update is Here! What Does it Mean for Your SEO?

By |2016-12-23T12:42:15-07:00November 15th, 2016|News, SEO|

Once again, Google's latest algorithm update has SEO folks scrambling. Like earlier "Penguin" updates, the latest update focuses on "link spam" as well. As Google’s Gary Illyes pointed out, link spam refers to not just the link itself, but the source as a whole. Should I be worried? If you weren't worried about past updates then [...]

Stop Obsessing with First Page Rankings

By |2016-12-23T12:42:20-07:00December 24th, 2014|SEO|

There's nothing more annoying than getting hammered with spammy emails from people (often in India) promising first page rankings. Ok, well I can think of a few more annoying things, but from an email spam perspective those are near the top. Problem is, as I stated in my 2015 predictions, I don't think these spammers [...]

Is SEO Dead? What to Expect in 2015

By |2016-12-23T12:42:21-07:00November 7th, 2014|SEO|

It seems like ever since Google started making major updates to their algorithm a few years ago (Penguin, Panda, etc) people started asking if SEO is dead. Given that many of the old tactics used to manipulate search engines to achieve high rankings are dead it's a legitimate question. SEO, or search engine optimization, is [...]