medical marketing

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4 Things Aesthetic Practice Owners Should Do Monthly

By |2016-12-23T12:42:20-07:00May 9th, 2015|Uncategorized|

Creating and implementing a comprehensive digital marketing plan is time-consuming. That's why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all [...]

7 Keys to Online Marketing Success in 2014

By |2016-12-23T12:42:23-07:00October 25th, 2013|Uncategorized|

December is a great time to start planning out your online marketing strategy for 2014. Over the past year or two Google has evolved quite a bit, focusing on improving the user experience by weeding out low quality links and websites. Review sites and social media interaction are more important that ever, as they facilitate [...]

Med Spa Marketing

By |2016-12-23T12:42:24-07:00February 7th, 2013|Uncategorized|

Running a successful medical spa requires a thorough, yet cohesive, marketing strategy. Because of group discount sites such as Groupon and Living Social, it's more competitive than ever. It's gotten so ridiculous that some med spa owners are willing to take a loss on a given treatment in order to get new patients in the door. [...]

The Value of Hosting Seminars

By |2016-12-23T12:42:26-07:00August 14th, 2012|Uncategorized|

When it comes to marketing, nothing beats in-person, in-house events. What better way to present yourself and your staff to patients and showcase not only your practice, but your knowledge? Don't get me wrong, you need to have great search engine optimization in order to be found online. You also need to be blogging to [...]

The Almighty ‘Call To Action’

By |2016-12-23T12:42:27-07:00May 25th, 2012|Uncategorized|

If you've been following this blog you'll notice a theme that is consistent across most of the articles. All the different types of marketing that we encourage for medical practices are geared towards generating new patients. Well, before someone becomes a new patient they need to give you their information in order for your staff [...]

Conversion Tracking: The Key to Assessing Your Marketing

By |2016-12-23T12:42:27-07:00February 14th, 2012|Google Analytics|

If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many [...]

HIPAA Laws & Medical Marketing

By |2016-12-23T12:42:27-07:00February 9th, 2012|Uncategorized|

One concern that doctors often express to me is whether or not their marketing is interfering with HIPAA laws. To answer that question one really needs to understand what HIPAA stands for and what it means for current medical practices. In 1996, then-President Bill Clinton signed into law the Health Insurance Portability and Accountability Act [...]

Holiday Marketing Ideas for Medical Practices

By |2016-12-23T12:42:28-07:00December 6th, 2011|Uncategorized|

The Holidays are a great time to be marketing to your prospective patients, as well as your existing patients. Here are some ideas for offers and deals that you can extend to your patients: Gift certificates: These are especially effective if you have more traditional spa-like services at your practice, such as massages and facials. [...]

Medical Marketing Strategy (Part I)

By |2016-12-23T12:42:30-07:00April 5th, 2011|Uncategorized|

Chances are if you've had a medical practice for over a year then you've gotten some residual business, or repeat clients. It is also likely that you have some clients who tell their friends and family, which is great. This kind of word-of-mouth marketing can really help a practice grow, but in a down economy [...]

How to generate leads for your medical practice

By |2016-12-23T12:42:31-07:00September 8th, 2010|Lead Generation|

For any medical practice the key to success and growth is revenue. This revenue is either from recurring business or new business. In order to bring in new business, whether you're a plastic surgeon, aesthetic physician, cosmetic dentist or chiropractor, you need to generate leads. While this is no easy task, you can definitely increase [...]