Why You DON’T Want Only 5 Star Reviews

By |2019-03-20T06:02:48-07:00March 20th, 2019|Practice Reputation|

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]