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Why You DON’T Want Only 5 Star Reviews

By |2019-03-20T06:02:48-07:00March 20th, 2019|Practice Reputation|

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]

How Doctors Should Handle Negative Reviews Online

By |2016-12-23T12:42:29-07:00May 13th, 2011|Uncategorized|

One common concern with doctors when it comes to social media is review sites. Many think that if they simply avoid review sites they'll avoid any bad publicity that comes from them. This is a common misconception that couldn't be further from the truth. In a previous blog post I explained the importance of being [...]