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The New Advantage of Advertising: Data

By |2016-12-23T12:42:23-07:00November 8th, 2013|Google Ads, Google Analytics, SEO|

It seems like with each passing year fewer cosmetic practices are spending their marketing dollars on search engine advertising, such as Google AdWords. This is due to increasing costs-per-click and decreasing returns. While we've certainly noticed this trend, there is one huge advantage to investing in Google AdWords that is only gaining ground, and that's [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]