New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]