Being Personal is Key to Social Interactions

By |2016-12-23T12:42:26-07:00July 25th, 2012|Social Networking|

In the past I've talked a lot about customization, particularly of your social networks, and its importance for developing a consistent brand. However, "personalization" is arguably more important that customization. The reason is that most people would rather interact with a person than with a brand. This is especially true when it comes to social media interaction. If you're [...]