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Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15-07:00November 9th, 2016|Google Ads|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

Marketing Acronyms Every Medical Practice Should Know

By |2016-12-23T12:42:24-07:00May 5th, 2013|Uncategorized|

We're now fully entrenched in the texting and tweeting era, so it's common for people to communicate with abbreviated verbiage, namely acronyms. "LOL" and "LMAO" have gotten so popular that even musicians are adopting them as their band names! The acronyms mentioned in this article are marketing-related, for the most part. Some are marketing strategies themselves while others affect [...]