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Automate Your Patient Follow Up Process

By |2016-12-23T12:42:29-07:00June 24th, 2011|Internal Marketing, Practice Reputation|

If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder, [...]

Make Your Medical Practice Stand Out Using Social Media

By |2016-12-23T12:42:29-07:00June 15th, 2011|Social Networking|

Much like when websites grew in popularity and became a must for most medical practices in the early 2000s, social media has grown dramatically in popularity over the past two years. Social media has grown from something that people were interested in, but unsure of the value, to something that medical practices need to get [...]

How Doctors Should Handle Negative Reviews Online

By |2016-12-23T12:42:29-07:00May 13th, 2011|Uncategorized|

One common concern with doctors when it comes to social media is review sites. Many think that if they simply avoid review sites they'll avoid any bad publicity that comes from them. This is a common misconception that couldn't be further from the truth. In a previous blog post I explained the importance of being [...]

Medical Marketing Strategy (Part II)

By |2016-12-23T12:42:30-07:00April 7th, 2011|Practice Reputation|

In my previous blog post, Medical Marketing Strategy (Part I), I discussed the tools that need to be in place in order for you to implement a monthly marketing plan (the set up pieces). In this article I'll discuss everything your practice should be doing on a monthly basis.   1) SEO: While some people think social [...]

Aesthetic Physicians’ Reputations Are Formed On Review Sites

By |2016-12-23T12:42:31-07:00November 25th, 2010|Uncategorized|

With the growth of social media over the past few years, more and more physicians, surgeons and doctors are finding out what others are saying about their practice before they know. Like any profession, these medical professionals are susceptible to reviews. More importantly, the availability of these reviews to the average consumer has increased the amount of research that people [...]

Importance of Review Sites for Your Cosmetic Practice

By |2016-12-23T12:42:31-07:00October 13th, 2010|Lead Generation|

Every successful cosmetic surgery center should always be actively looking for patients. However, your practice should also be positioned so that patients can find you (without you having to find them). I've mentioned in a previous article the importance of SEO for your aesthetic practice. I've also touched on what you need to know to [...]