What’s the Perfect Blog Post Length?

By | September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]

Chrome Will Start Showing Security Warnings for Http Websites

By | August 21st, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

Have you upgraded your website to https yet? If you're unfamiliar with what that means, look in your browser. Notice the website address and the lock icon to the left of it. In the Chrome browser, you'll see a green lock with the word "Secure" next to it. Https in front of your website doesn't [...]

SEO Tips: Moving or Adding New Aesthetic Practice Location

By | August 12th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

Are you planning on moving or opening a new location for your practice? That's great! We've got some important SEO tips to follow to ensure you maximize your visibility and minimize any confusion for potential patients! If you're moving your main location check out the first list, and if you're adding a new location [...]

User Engagement is the New Backlink

By | May 15th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

For years we've heard about how great backlinks are for SEO. The backlink craze was at its peak around five years ago, back when companies would pay people to create links in forums, blogs, and other obscure areas of the web. This lead to massive amounts of spam, and it also jump-started Google's Penguin and [...]

How to Interpret “SEO Reports” from Random Companies

By | February 13th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, SEO|

This is a question I receive frequently, and sometimes it's an actual client emailing me with a report saying "see, look here, our SEO needs improvement!" Chances are, if you run an aesthetic practice you've been spammed by an SEO person or SEO company many times. In fact, for some unlucky clients, upwards of 15-20% [...]

Google’s New Penguin Update is Here! What Does it Mean for Your SEO?

By | November 15th, 2016|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, SEO|

Once again, Google's latest algorithm update has SEO folks scrambling. Like earlier "Penguin" updates, the latest update focuses on "link spam" as well. As Google’s Gary Illyes pointed out, link spam refers to not just the link itself, but the source as a whole. Should I be worried? If you weren't worried about past updates then [...]

Latest Website Conversion: Skin Cancer Specialists

By | May 12th, 2016|Turbo Projects, Web Development|

Turbo has just completed its most recent website re-design, for the Skin Cancer Specialists, P.C. & Aesthetic Center, a dermatology and aesthetic business with several practices in and around the Atlanta, GA metropolitan. The Skin Cancer Specialists came to Turbo in early 2016 looking for help with their website and marketing. At the time, they had no [...]

How to Optimize for Cities Surrounding Your Practice

By | November 17th, 2015|Med Spa Marketing, Medical Marketing, SEO|

Most practices serve a general area that exceeds their city limits. Even practices in densely populated areas such as Los Angeles and Chicago draw from people in surrounding towns and cities.  With the Google map showing up frequently in search results it's harder to get visibility for these surrounding neighborhoods, cities, and counties. Here are 4 tips to help [...]

Stop Obsessing with First Page Rankings

By | December 24th, 2014|Med Spa Marketing, Medical Marketing, SEO|

There's nothing more annoying than getting hammered with spammy emails from people (often in India) promising first page rankings. Ok, well I can think of a few more annoying things, but from an email spam perspective those are near the top. Problem is, as I stated in my 2015 predictions, I don't think these spammers [...]

Is SEO Dead? What to Expect in 2015

By | November 7th, 2014|SEO|

It seems like ever since Google started making major updates to their algorithm a few years ago (Penguin, Panda, etc) people started asking if SEO is dead. Given that many of the old tactics used to manipulate search engines to achieve high rankings are dead it's a legitimate question. SEO, or search engine optimization, is [...]

Should I Consider a Domain or Hosting Company for my Website or Marketing?

By | August 9th, 2014|Med Spa Marketing, Medical Marketing|

GoDaddy started this trend years ago, and it makes sense. If you've ever purchased a domain name from them there's quite an upsell process at the checkout. Do you want a private domain name? Do you want to lock it up for 5 years? Relevant questions and a smart business model. However, then you'll [...]

Authorship Photos Removed From Search Results

By | July 15th, 2014|News, SEO|

If you've noticed that your photo has disappeared from the search results recently you're not alone. As of June 29, 2014, Google eliminated all Authorship photos from its search results. For those of you unaware of Google Authorship, it was launched in 2011 as a way to highlight contributors (authors) in search results. In order [...]

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