seo

/Tag:seo

Why You Should Stop Obsessing Over Ranking #1

By | 2018-09-14T09:06:11+00:00 October 13th, 2018|SEO|

If you've ever invested in SEO then you've probably evaluated your website's organic search rankings as a Key Performance Indicator (KPI). Typically, the goal is to improve your rankings for a group of keywords, and ultimately obtain that #1 spot. Ranking #1 for a popular keyword is great, but what does that tell you about [...]

The 411 on Mobile-First Indexing

By | 2018-09-28T09:20:20+00:00 September 20th, 2018|Mobile, News|

Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair, [...]

Do Call Tracking Numbers Hurt SEO?

By | 2018-06-13T14:10:38+00:00 April 3rd, 2018|Call Tracking, SEO|

Are you utilizing or thinking about implementing call tracking numbers? It's not a bad idea from the standpoint that you can very accurately track leads down to a specific source, such as digital ads. However, you need to be careful...call tracking numbers can hurt your website's SEO. The keyword here is "can." Call tracking numbers, [...]

Top 6 SEO Tactics for Aesthetic Practices in 2018

By | 2018-01-19T09:26:13+00:00 February 5th, 2018|SEO|

I'll save my digital marketing predictions for another article and instead just focus on the top SEO tactics your medical or aesthetic practice should focus on in 2018. Everything I'm mentioning here is predicated on your practice making content marketing a priority. Here are some of the top SEO tactics to implement in 2018: 1) [...]

4 Ways to Optimize Your Google My Business Page

By | 2018-01-12T09:10:50+00:00 January 28th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

There many quite a few new features that you'll find within the Google My Business (Google Maps) interface. Before you can access them though, you need to ensure your practice page is claimed and verified. You can click here to check your listing. Google My Business (GMB) has evolved from G+ Places, where it served [...]

How Can I Be Seen in Featured Snippets in Search Results?

By | 2017-12-21T11:48:23+00:00 January 5th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

A few weeks ago I wrote about Google's new, longer snippets showing in search results. I prefaced that article with details on how featured snippets are unique. Featured snippets refer to the boxed-in "answer" you see at the top of organic search results. You'll see featured snippets frequently if you're doing searches for recipes, where you [...]

What You Need to Know About Google’s Longer Snippets

By | 2017-12-19T10:29:47+00:00 December 18th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, SEO|

Back in late November, Google updated its search results to show longer snippets in search results. In this article, I'll dive into exactly what that means and how it affects your practice's SEO. Before we get into details about the latest update, it's worth pointing out that the snippets I'm referring to are directly tied [...]

What’s the Perfect Blog Post Length?

By | 2017-10-06T12:42:59+00:00 September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]

Chrome Will Start Showing Security Warnings for Http Websites

By | 2017-08-18T13:49:39+00:00 August 21st, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

Have you upgraded your website to https yet? If you're unfamiliar with what that means, look in your browser. Notice the website address and the lock icon to the left of it. In the Chrome browser, you'll see a green lock with the word "Secure" next to it. Https in front of your website doesn't [...]

SEO Tips: Moving or Adding New Aesthetic Practice Location

By | 2017-08-07T13:46:56+00:00 August 12th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

Are you planning on moving or opening a new location for your practice? That's great! We've got some important SEO tips to follow to ensure you maximize your visibility and minimize any confusion for potential patients! If you're moving your main location check out the first list, and if you're adding a new location [...]

User Engagement is the New Backlink

By | 2017-05-19T07:21:31+00:00 May 15th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

For years we've heard about how great backlinks are for SEO. The backlink craze was at its peak around five years ago, back when companies would pay people to create links in forums, blogs, and other obscure areas of the web. This lead to massive amounts of spam, and it also jump-started Google's Penguin and [...]

 
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