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Top 6 SEO Tactics for Aesthetic Practices in 2020

By |2020-03-26T13:12:39-07:00February 28th, 2020|SEO|

*Important Note: This blog was originally published in 2018 and has been updated to reflect the SEO best practices for 2020. All updates are noted below each item mentioned. I'll save my digital marketing predictions for another article and instead just focus on the top SEO tactics your medical or aesthetic practice should focus on [...]

Is Blogging Really Effective? How to Track Blogging KPIs

By |2020-02-07T07:15:07-07:00January 30th, 2020|Blogging, SEO|

Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn't dead, it's alive and well. Blogging can help improve SEO, establish credibility, and generate leads! Your aesthetic practice's marketing funnel for blogs is [...]

Is Your SEO Really Bad Because a Random Report Says So?

By |2019-05-16T12:11:23-07:00May 1st, 2019|SEO|

If you run a business with a website you've probably been spammed by a random person highlighting how poor your SEO is. Often times, this is a "canned email" from an individual in India that's blasted out to countless website owners. This is typical SEO spam, with a fake name, no website, and a [...]

Should I Run Google Ads for a Keyword I Already Rank Well Organically For?

By |2018-09-20T08:42:55-07:00October 20th, 2018|Google Ads, SEO|

#1 Rankings! Yes! This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high [...]

Why You Should Stop Obsessing Over Ranking #1

By |2018-09-14T09:06:11-07:00October 13th, 2018|SEO|

If you've ever invested in SEO then you've probably evaluated your website's organic search rankings as a Key Performance Indicator (KPI). Typically, the goal is to improve your rankings for a group of keywords, and ultimately obtain that #1 spot. Ranking #1 for a popular keyword is great, but what does that tell you about [...]

The 411 on Mobile-First Indexing

By |2018-09-28T09:20:20-07:00September 20th, 2018|Mobile, News|

Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair, [...]

Do Call Tracking Numbers Hurt SEO?

By |2020-01-27T11:28:20-07:00April 3rd, 2018|Call Tracking, SEO, Technology|

Are you utilizing or thinking about implementing call tracking numbers? It's not a bad idea from the standpoint that you can very accurately track leads down to a specific source, such as digital ads. However, you need to be careful...call tracking numbers can hurt your website's SEO. The keyword here is "can." Call tracking numbers, [...]

4 Ways to Optimize Your Google My Business Page

By |2020-01-27T11:16:20-07:00January 28th, 2018|Local SEO, SEO|

There many quite a few new features that you'll find within the Google My Business (Google Maps) interface. Before you can access them though, you need to ensure your practice page is claimed and verified. You can click here to check your listing. Google My Business (GMB) has evolved from G+ Places, where it served [...]

How Can I Be Seen in Featured Snippets in Search Results?

By |2020-01-27T11:28:34-07:00January 5th, 2018|SEO, Technical SEO|

A few weeks ago I wrote about Google's new, longer snippets showing in search results. I prefaced that article with details on how featured snippets are unique. Featured snippets refer to the boxed-in "answer" you see at the top of organic search results. You'll see featured snippets frequently if you're doing searches for recipes, where you [...]

What You Need to Know About Google’s Longer Snippets

By |2020-01-27T11:16:50-07:00December 18th, 2017|News, SEO, Technical SEO|

Back in late November, Google updated its search results to show longer snippets in search results. In this article, I'll dive into exactly what that means and how it affects your practice's SEO. Before we get into details about the latest update, it's worth pointing out that the snippets I'm referring to are directly tied [...]

What’s the Perfect Blog Post Length?

By |2017-10-06T12:42:59-07:00September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]