social media

/Tag: social media

Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter

By |2018-03-23T08:31:42-07:00April 10th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, Social Networking|

Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures. [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By |2017-01-21T09:57:22-07:00January 20th, 2017|Cosmetic Surgeon Marketing, Internal Marketing, Med Spa Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

Is Social Media Not Worth the Investment?

By |2016-12-23T12:42:22-07:00April 25th, 2014|Med Spa Marketing, Medical Marketing, Social Networking|

While in Atlanta for a conference a couple weeks ago I was approached by a plastic surgeon and we started discussing marketing. Not very far into the conversation he said something to the effect of "well a plastic surgeon who's talk I just listen to said that social media doesn't work." My first question in response [...]

Limitations for Doctors Using Social Media

By |2016-12-23T12:42:26-07:00June 21st, 2012|Medical Marketing|

As a social media marketing agency for medical doctors and practices, we absolutely encourage the use of social media. Being active on Facebook, Twitter, YouTube, and your blog will only help build your reputation and visibility online. However, you need to be wary of how you interact with patients online. We've talked about how Groupon, and [...]

How to effectively combine online and offline marketing efforts for your practice

By |2016-12-23T12:42:31-07:00December 14th, 2010|Cosmetic Surgeon Marketing|

So your practice is finally ready to start using social media? Does this mean you should stop investing in your traditional marketing efforts? Of course not. Every practice needs to have an effective online and offline strategy to bring in new patients. So how do you balance both? And how can they work together? In [...]