Benefits of Split Testing

By |2020-01-27T11:19:57-07:00June 21st, 2017|Facebook, Google Ads, Lead Generation|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]