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Best Places to Advertise Your Aesthetic Practice Online: Part II

By |2020-01-27T11:19:27-07:00July 5th, 2017|Facebook, Google Ads, News, Practice Reputation|

This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of [...]

More Reviews = Better Rankings

By |2016-12-23T12:42:20-07:00January 22nd, 2015|Practice Reputation, SEO|

Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we've been pushing the need to grow your online reputation. So why is this news? On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad, [...]

How Can My Practice Generate More Reviews?

By |2016-12-23T12:42:21-07:00November 26th, 2014|Medical Reviews|

A common question that I hear from medical and cosmetic practices is: "how do I get more positive online reviews?" With the negativity surrounding some review sites (Yelp), there seems to be a fear of negative reviews that keeps many practices from asking for them. The first thing you should realize as a medical or cosmetic practice, and as a [...]

Yelp Feeling the Pressure From Fake Reviews

By |2016-12-23T12:42:23-07:00January 24th, 2014|News, Practice Reputation|

Two weeks ago a Virginia Court of Appeals ruled that Yelp must unveil the identities of seven anonymous reviewers. This unprecedented ruling went in favor of Hadeed Carpet Cleaning of Alexandria, VA, who complained about there being many negative reviews about their business. Yelp was hoping that their reviewers would be protected under the First [...]

Websites Every Plastic Surgeon Should Be Active On

By |2016-12-23T12:42:23-07:00December 6th, 2013|Social Networking|

Marketing a plastic surgery center, medical spa or any cosmetic practice takes work. In fact, most practices outsource various elements of their digital or online marketing. Whether it's search engine optimization, online advertising, or social media marketing, it's easier to leave it to the experts. However, there are certain things that you shouldn't outsource. It's [...]

How to Generate More Reviews Online

By |2016-12-23T12:42:29-07:00July 15th, 2011|Medical Reviews, Practice Reputation|

If you aren't already aware, reviews matter. Now more than ever, with information and internet access so readily available, people are turning to their peers for feedback about doctors and medical practices. Not only do potential patients find them valuable, search engines do as well. Having reviews will help boost your Google Places ranking. So how do [...]

Automate Your Patient Follow Up Process

By |2016-12-23T12:42:29-07:00June 24th, 2011|Internal Marketing, Practice Reputation|

If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder, [...]

How Doctors Should Handle Negative Reviews Online

By |2016-12-23T12:42:29-07:00May 13th, 2011|Uncategorized|

One common concern with doctors when it comes to social media is review sites. Many think that if they simply avoid review sites they'll avoid any bad publicity that comes from them. This is a common misconception that couldn't be further from the truth. In a previous blog post I explained the importance of being [...]

Medical Marketing Strategy (Part II)

By |2016-12-23T12:42:30-07:00April 7th, 2011|Practice Reputation|

In my previous blog post, Medical Marketing Strategy (Part I), I discussed the tools that need to be in place in order for you to implement a monthly marketing plan (the set up pieces). In this article I'll discuss everything your practice should be doing on a monthly basis.   1) SEO: While some people think social [...]

Medical Social Networking- Which Network is Best?

By |2016-12-23T12:42:30-07:00March 15th, 2011|Uncategorized|

When it comes to social networking there are a lot of options online. One question that I often run into is which social network is best for people in the medical industry? My answer is typically, "It depends." What it depends on is how exactly you're positioned in the medical industry. Are you a plastic [...]

Importance of Review Sites for Your Cosmetic Practice

By |2016-12-23T12:42:31-07:00October 13th, 2010|Lead Generation|

Every successful cosmetic surgery center should always be actively looking for patients. However, your practice should also be positioned so that patients can find you (without you having to find them). I've mentioned in a previous article the importance of SEO for your aesthetic practice. I've also touched on what you need to know to [...]