Understand Google Analytics Part I: A General Overview

/Understand Google Analytics Part I: A General Overview

Understand Google Analytics Part I: A General Overview

This is part I of a five part series discussing Google Analytics and how you can use it to make improvements within your website, your social media marketing, and your marketing strategy in general. Before dive into Google Analytics I want to take a moment to explain the importance of  having analytics installed on your website or blog. Google Analytics offers incredibly in depth and specific statistics and analytics about your website. You can pay other companies monthly for software that you install (like Google Analytics), but you likely won’t get any better information (the majority of the top websites online use Google Analytics). So how can Google charge nothing for this service? Well, simply put, they want to know as much as possible about everyone who uses the internet. I’ll spare you the “Google wants to take over the world” conspiracy theory and focus on why Google Analytics is important for your business.

Google Analytics can tell you how many people came to your website, where they came from (including search terms), where they are going on your website, how long they’re staying, and whether or not they are converting into a lead or a sale. You can also  track visitors by geography, view under-performing pages, and see the percentage of visitors who get through each step of your checkout process. All of this information gives you a snapshot of how well your website is performing. You can take that information and make changes as you see fit. We’ll get into this later.

Whether you’re just getting into Google Analytics, or if you’ve been using it for a while, you should be familar with the Dashboard, which is essentially Google Analytics’ home page. Notice in the photo to your right you’ll see that I’ve circled the date range. You’ll want to familiarize your self with this first. This is where you change your date range, and more importantly, compare old data with new data. You’ll also see ‘visits’, ‘page views’, bounce rate, etc. Each of these terms should be fairly self explanatory, except maybe ‘bounce rate.’ A website’s bounce rate is determined by the percentage of website visitors who either only view the home page or leave the site less than a minute after they entered. This is Google’s attempt to show website owners the quality of the visitors. Thus, a lower bounce rate means that people are staying on the site and visiting different pages of the site.

Part II of this series will focus on traffic sources. If you have any general questions about Google Analytics please feel free to leave us a comment. You can always contact Turbo Social Media with any questions, or call 877-673-7096 x2.

By |2016-12-23T12:42:30+00:00January 11th, 2011|Google Analytics|1 Comment

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

One Comment

  1. […] effectiveness of your website. If you’re just getting started, make sure you read up on my overview of Google Analytics, which gradually introduces the different elements of the software. If you’re looking to […]

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