Understanding Google Analytics Part IV: Content

/Understanding Google Analytics Part IV: Content

Understanding Google Analytics Part IV: Content

This is part IV or a five part series about Google Analytics. In this article I’ll go into more detail about the ‘Content’ section of Google Analytics. This section contains some repeat information, such as page views, unique views and bounce rates. Since we’ve already discussed these items and I won’t spend too much time on them (see Understanding Google Analytics Part III: Visitors to read up on these terms).

The main thing the Content section outlines is, intuitively, the content on the website. More specifically, which pages people are going to, the top entry pages, and the top exit pages. The top Entry Pages (or “Landing Pages”) will give you some insight into how people are finding the website. For instance, if the top landing page in a given month is your webinar registration page then you can assume that some of the marketing that you’re doing (email, direct mail, etc) is working, especially if this page normally doesn’t have as many views.

Top Exit Pages is also important. If your visitors are leaving at the ‘thank you’ page then you can assume you’re getting a lot of conversions. If your visitors are leaving at the home page, then your website may have a high bounce rate. The majority of the data provided in the Content section is information that is most valuable when combined with other data, such as ‘Top Exit Pages’ and ‘Bounce Rates.’ It is important to familiarize yourself with the section and understand all the key terms.

The main thing to take away from this article is to be aware of where people are going on your website, which pages they’re viewing, and where they’re leaving. If you have any questions about the Content section of Google Analytics or would like to learn more about how Google Analytics can help improve your website, and practice, then contact Turbo Social Media today, or call 877-673-7096 x2.

By |2016-12-23T12:42:30+00:00January 27th, 2011|Google Analytics|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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