Power of Video Marketing for Medical Professionals

/Power of Video Marketing for Medical Professionals

Power of Video Marketing for Medical Professionals

Online video sites are one of the best places to gather an audience, as it is a must have in today’s Marketing World. Video Marketing, along with blogging, is leading the new wave of marketing, classified as Social Media Marketing. This new form allows the video creator a way to communicate with their audience on multiple levels: visual imagery, text, music, or the spoken word.

At this point you may be asking yourself how this would benefit anyone in the Medical fields, and my question to you is: “How could it not?” Video sites are a great way for many Doctors, Chiropractors and Cosmetic Surgeons to get their name out there with minimal investment. Online videos give the author a chance to reach a huge audience, for little money, which in turn creates an astounding ROI. Medical Professionals can talk about their practice, much like a commercial would, and drive traffic to their website. After somebody watches their video, and visits their site, the likelihood of that prospect turning into a client is much greater.

All of the Video sites, such as Youtube, Vimeo and Kewego, are free sites and the videos get watched by thousands if not millions of people… that is if everything is done right. Anyone can get their video on these sites, but it is another thing to get a following and get people to comment and create buzz around your video. Which is why many people are turning to the experts (that’s us!). When a video is done right, it is much easier to be found.

Video Marketing is a powerful tool because of its engagement potential, SEO value, and measurement opportunities.  There are specific steps professionals should take to make their video as popular as possible and we have the tools to manage those steps.  Remember to choose content that is informative and connects with the viewer. And recognize the power of the platforms that surround you. Online video is a powerful marketing tool if used correctly.

By |2016-12-23T12:42:31+00:00August 24th, 2010|Blogging, Cosmetic Surgeon Marketing, Video Marketing|1 Comment

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

One Comment

  1. […] medical practices know the importance of video marketing. Having patient testimonial videos is one of the most powerful things a potential patient can see. […]

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