Does your practice utilize VIP or rewards programs for patients? If not, you should be! Every consumer loves to be rewarded for loyalty, and who doesn’t keep close track of the remaining number of flights needed to earn a free one? Most domestic flights are between $200 and $400, which is probably less than your average services. Therefore, if people are that excited to save a couple hundred bucks on a flight they’ll most likely be just as excited to save at least a couple hundred on your services. Saving money doesn’t have to be the only perk though.
VIP programs make patients feel special and important. Most aesthetic patients will see you several times a year, so why not reward them? When I say “aesthetic,” I’m definitely referring to the medical spa practice. Plastic surgery centers and cosmetic dentists offer services that patients will likely use only once a year, so a VIP program isn’t ideal (although you should reach out to patients once or twice a year to maintain that relationship). Chiropractors on the other hand, may consider using VIP programs as they offer services that patients will often utilize frequently.
So what kind of specials can we offer to our VIPs? Here are some ideas for medical spas:
- Discounts on products
- Free Facial once a month
- Last-minute appointment scheduling
- Quick massage after each treatment
- Valet parking
These are just a few ideas. The goal is to make sure the patients know they are valued, and as I mentioned above, the rewards don’t need to be monetary. Sure, we all love getting stuff for free, but there are other perks that can be just as appealing. Once you have a well thought out VIP in place, patients will be sure to rave about you to their friends and family.