VIP Programs for Medical Practices

/VIP Programs for Medical Practices

VIP Programs for Medical Practices

Does your practice utilize VIP or rewards programs for patients? If not, you should be! Every consumer loves to be rewarded for loyalty, and who doesn’t keep close track of the remaining number of flights needed to earn a free one? Most domestic flights are between $200 and $400, which is probably less than your average services. Therefore, if people are that excited to save a couple hundred bucks on a flight they’ll most likely be just as excited to save at least a couple hundred on your services. Saving money doesn’t have to be the only perk though.

VIP programs make patients feel special and important. Most aesthetic patients will see you several times a year, so why not reward them? When I say “aesthetic,” I’m definitely referring to the medical spa practice. Plastic surgery centers and cosmetic dentists offer services that patients will likely use only once a year, so a VIP program isn’t ideal (although you should reach out to patients once or twice a year to maintain that relationship). Chiropractors on the other hand, may consider using VIP programs as they offer services that patients will often utilize frequently.

So what kind of specials can we offer to our VIPs? Here are some ideas for medical spas:

  • Discounts on products
  • Free Facial once a month
  • Last-minute appointment scheduling
  • Quick massage after each treatment
  • Valet parking

These are just a few ideas. The goal is to make sure the patients know they are valued, and as I mentioned above, the rewards don’t need to be monetary. Sure, we all love getting stuff for free, but there are other perks that can be just as appealing. Once you have a well thought out VIP in place, patients will be sure to rave about you to their friends and family.

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

2 Comments

  1. Donita Mugg January 10, 2012 at 2:27 pm - Reply

    This may not be the best place to ask this, but, I’m searching for a good fresno dentist and I have not idea who is good and who is not do you have any info on this fresno dentist? Its based out of Fresno, 20 min from my house I can’t find reviews on them — Fresno Dentist, 411 North First Street, Fresno, CA 93701 – (559) 472-9613

    • Tom Sullivan January 10, 2012 at 8:39 pm - Reply

      If you do a Google search you’ll see that some of the dentists in your area have ratings next to them. You can also search on Yelp for highly rated dentists in your area. Hope that helps!

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