Another Website Transformation Project: Gallaher Plastic Surgery

/Another Website Transformation Project: Gallaher Plastic Surgery

Another Website Transformation Project: Gallaher Plastic Surgery

Turbo has just completed yet another website “facelift” transformation. This latest project was for Gallaher Plastic Surgery in Knoxville, TN.

The practice is run by Tom Gallaher, MD, offering a variety of different surgical and non-surgical anti-aging procedures. These include everything from liposuction to Botox to skin care products.

Dr. Gallaher’s team came to Turbo in May in need of both website and marketing help. In less than two months from start to finish Turbo was able to re-design and re-code the new website on a dev server and then get this new site live!

The old website was built on WordPress, but the coding and layout were extremely flawed. The site was using an outdated “hacked” theme so we had to re-implement it. On top of that there were many design flaws that needed to be corrected, as you can see in the screen shot below…

  • the navigation was in the middle of the page
  • drop down menus were too cumbersome
  • buttons were out of place
  • logo needed to be moved and updated
  • no calls to action
  • no consistency with sidebars on internal pages

All that said, we kept the “look & feel” but modified several key areas. Our updates included:

  • moved navigation to top and re-organized pages for seamlessly accessing individual pages
  • fully “responsive” design
  • social media integration
  • full search engine optimization
  • a blog (there wasn’t one before even though the site was on WordPress previously)
  • newly updated photo gallery
  • web forms for improved lead generation
old vs new gallaher website re-design

old desktop site vs new

old mobile site vs new

old mobile site vs new

You can check out our portfolio of website work here. If you’d like to learn more about re-designing or creating a new website then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:19+00:00October 1st, 2015|Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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