Is Your Practice Using YouTube?

/Is Your Practice Using YouTube?

Is Your Practice Using YouTube?

If not, you should be. In many ways YouTube is more valuable than Facebook and Twitter. Why? Because as more and more potential patients do their research online they are relying on what other patients are saying before they commit to anyone financially.

Sure it’s great to have a “review” page on your website that lists all the different testimonials you’ve received; however, anyone could have written those testimonials, and your potential patients know this. That is why video testimonials are so valuable.

So how do you go about getting these video testimonials? Well, for starters you’ll need a recording device. We recommend the Kodak zi8 or the Flip Cam. Both record in HD and are reasonably priced under $200. I also recommend using a tri-pod, to keep the camera steady. Other than that all you need is a room sufficient lighting.

Once you have the basics you’ll need to know who to ask. You should know who your MVP patients are. You know, the one’s who have seen you multiple times and always sing your praises. These are great people to ask to help get some initial videos produced. Over time you’ll need to add ‘recording patient videos’ to your process for following up with patients after their surgery or procedure.

It is important to edit these videos so that they’re branded with you practice name, as well as the doctor’s name. There should also be a “call to action” on every video, and that can be either your website address or an 800 #. The videos should also be optimized and added to the practice YouTube channel. Finally, the videos should be syndicated to other video marketing websites besides YouTube, such as Viddler and Vimeo.

The goal is not only to promote your YouTube channel as a place where patients and potential patients can go and hear success stories, but also for the videos to show up in search engines. When someone searches for the doctor’s name + review they want 3rd party feedback. This includes videos, and there is arguably nothing more powerful than having multiple patient testimonials videos rank on search engines when someone is searching for reviews of the practice.

If your practice needs help getting started with video marketing then contact Turbo Medical Marketing today, or call 877-673-7096 x708.

By | 2016-12-23T12:42:30+00:00 March 31st, 2011|Medical Marketing, Video Marketing|2 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

2 Comments

  1. […] Shoot video testimonials of your patients: I wrote an article about a month ago titled ‘Using YouTube for Your Medical Practice.’ In the article I discuss the importance of video testimonials and how you can go about […]

  2. […] If your medical practice has already shot videos of patient testimonials then congratulations, you’re ahead of most practices. If your practice hasn’t done any video marketing or shot any patient testimonial videos then I encourage you to read a couple previous articles I wrote, including How to Generate More Reviews Online and Using Youtube for Your Medical Practice. […]

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