YouTube is an essential social network to be on for all cosmetic medical practices. In fact, I often tell my client’s that it is the most important social network to be on. This may come as a shock to some who immediately think of Facebook as the undisputed leader.
I don’t want to confuse people with my stance on social networks; I think both Facebook and YouTube are valuable for medical practices. However, if you utilize YouTube to its fullest potential you can typically see a quicker ROI than you can with Facebook.
Here are some tips for your medical practice for using YouTube:
1) Create your own channel: This goes without saying, but you’d be surprised how many practices have videos on Youtube that are scattered in different places. Keep them all in one central area, and if necessary, you can segment your channel into different playlists based on the category of each video.
2) Embed videos on your website and blog: If you have videos, show them off. Also, take advantage of YouTube’s video hosting and simply embed your videos, which YouTube hosts, onto your website and blog. To embed a video simply go to the individual video page, then click the “share” button right below the video, and then click the “embed” button (see diagram to the right). You’ll then want to select the video size and then copy & paste the video HTML code into your website source code.
3) Shoot patient testimonials: This is something I preach over and over again. You can never have too many patient testimonial videos. Each video is like a blog article, it’s an opportunity for you to rank for a new keyword. More importantly though, video testimonials give your practice instant credibility, and they’re easy to produce. Just check out this blog article for tips on generating more reviews and how to produce your own videos.
4) Have at least one very well-produced “waiting room” video: Unlike the patient testimonial video, which any semi-skilled computer user can do on their own, it’s worth paying more for at least one professionally produced video. This is the type of video that you can play in your waiting room, as well as on the home page of your website. You don’t necessarily need to have a professional shoot the video, as long as you have many different high quality images that can be used.
5) Optimize all your videos: You need to make sure that every video you post online is properly optimized. Here’s a comprehensive article on how to optimize your medical practice videos to get them ranking highly on search engines.
6) Direct people to your videos: Another no-brainer. The easiest way to direct people to your videos is to have them all in one central location (see #1 above). Then promote your YouTube channel on your website, blog, Facebook & Twitter, email blasts, and in your office.
If you have any questions about getting set up with or using YouTube then leave TRBO a note here, or feel free to call us directly at 877-673-7096 x2.
