How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

/How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

If you’re like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities.  One challenge we’ve run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other Google organic clicks?

Currently, if your map listing shows up in search results – either on its own or as part of a “3 pack” – users have the ability to click the “website” button to take them to your website. In most cases, this traffic is tracked the same as any organic traffic. In other words, you cannot distinguish it.

The good news is that there are two simple steps to start uniquely tracking Google My Business traffic to your website…

1) Utilize a UTM (Unique Tracking Module). This is simply a tool that creates unique urls by adding custom parameters at the end. You can use this tool from Tap Clicks or this tool from Google. They both work just fine.

Now, add “googlemybusiness” as the Campaign Source, “Organic” as the Campaign Medium, and “Google My Business” and the Campaign Name. Then you’ll see the unique url that’s automatically created at the bottom. Copy that.

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2) Paste that newly created url into your Google My Business website text field. No one will see the actual url since they are clicking a button, and they’ll be driven to your home page.

Click to enlarge


Once you’ve got this all set up you simply need to login to your Google Analytics account and navigate to ACQUISITION > All Traffic > Channels and you’ll then be able to see all your traffic from your Google Maps listing. It’s that simple!

Click here to check out more Google Analytics articles. If you’d like to learn more about our marketing services just shoot us a note here or call 877-673-7096 x2.


By |2017-11-22T07:27:32+00:00November 25th, 2017|Google Analytics, SEO|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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